Turn your UGC, emails and ads into a single sales engine.
Next Copywriting blends UGC video ads, performance media buying, email marketing and direct-response copy so more strangers become customers – and more customers come back.
We’ll review your ads, landing pages and emails, then send a short Loom showing the biggest leaks and quick wins.
What Next Copywriting Can Do For You
We focus on the few levers that actually move revenue – message, offer and funnel.
More customers from the traffic you already have
Align your ads, landing pages and emails so fewer clicks bounce and more people buy.
UGC that performs, not just “looks native”
Short-form videos scripted and edited for hooks, watch time and conversions – not just views.
Email that quietly prints revenue every month
Lifecycle flows and campaigns that turn one-time buyers into repeat customers.
Clear numbers, simple decisions
See which hooks, angles and audiences are working – and exactly what we’re testing next.
Growth Systems Built for Modern Brands
We don’t sell random tasks. We plug in systems that keep producing creative, tests and revenue.
- Message & angle research from your reviews, calls and competitors
- Creative strategy: hooks, angles and story arcs for each concept
- Scripts & shot lists tailored to Reels, TikTok, Shorts, Stories and in-feed
- Detailed creator briefs – even if the “creator” is you or your team
- 3–5 variations per concept (hooks, intros, CTAs) for structured testing
- Performance editing: captions, pattern interrupts, b-roll and pacing tuned for watch time
- Clear usage rights & licensing so you can scale winners across platforms
- Optional whitelisting support for creator & brand handles
- ESP setup, cleanup and migrations (Klaviyo, Mailchimp and more)
- Core flows: welcome, abandoned cart, browse abandon, post-purchase, winback, VIP and churn-risk
- List growth: pop-ups, embedded forms and lead magnets that match your traffic sources
- Segmentation by behavior and value: first-time vs repeat, VIPs, hibernating, product/category interest
- Copy and design built on direct-response principles, not templates
- Reporting that shows revenue per send, per flow and per segment
- Ongoing optimization: subject line tests, send-time tests and offer tests baked into the plan
- Deep message research using customer interviews, reviews and support tickets
- Big idea & angle development for your core offers and campaigns
- High-converting landing pages and sales pages that match the promise of the ad
- Ad copy for Meta, TikTok, Google/YouTube and more – multiple hooks per asset
- Email sequences for launches, promotions, lead nurture and product education
- Upsell, downsell and cross-sell copy that feels like a natural next step
- Testing frameworks: multiple headlines, leads and offers baked into every deliverable
- Account audits and restructures for Meta (Facebook + Instagram), Google, YouTube, TikTok and Snapchat
- Audience research & targeting strategy across prospecting, retargeting and retention
- Offer and funnel mapping so every campaign has a clear objective and next step
- Creative testing frameworks: hooks, formats, angles and offers planned in advance
- Pixel & conversion tracking setup so results are trustworthy
- Weekly or monthly performance reviews: CAC, ROAS, LTV and what we’re changing next
- Simple, honest reporting – no hiding behind blended screenshots
- Quarterly deep-dive into your best and worst-performing ads, emails and pages
- Identification of winning hooks, angles and objections across all channels
- Testing roadmap that slots into your media calendar
- Swipe files of your top performers and competitor break-downs
- Clear naming conventions and tracking so learnings don’t get lost in the account
- Playbooks your internal team can follow, even if we’re not managing day-to-day
- Full funnel audits with prioritized action plans
- Launch strategy and copy for new products, promos or seasonal pushes
- VSL and webinar scripts, plus follow-up email sequences
- Consulting and training for in-house teams who want to level up their performance marketing
- One-time or ongoing – we scope it around your goals and resources
How Next Copywriting Plugs Into Your Business
1. Funnel audit & strategy call
You share access to your ads, landing pages and email platform. We dig into the data, review your creatives and map where you’re losing buyers. Then we jump on a call to walk through the findings and propose a focused plan.
2. Build your growth systems
We prioritize the highest-leverage pieces – UGC concepts, key flows, landing pages, offers. You approve the strategy, then we write, script, brief creators and get everything ready to launch.
3. Test, learn and scale
We launch in batches, run structured tests and report what’s working. Winning hooks, angles and audiences get more budget. Losing ideas get killed quickly. You get simple updates and clear next steps.
About Next Copywriting
We’re not an “everything agency.” We’re a small team obsessed with message, offer and funnel.
Who We Are
A direct-response studio that lives in your ad account and inbox, not just in Google Docs. We care about the cash register, not the clout.
What We Do
We research your customers, write the angles, build the creatives and manage the tests so your UGC, ads, landing pages and emails all tell the same story.
Why We Do It
Great products stall out every day because the message is off by a few degrees. Fix that message and suddenly your existing traffic, list and offers start working harder.
The Bigger Picture
Your best customers should feel like every ad, page and email was written just for them. When that happens, buying feels obvious – and that’s when brands really grow.
Client Success Stories
Different industries, same goal: turn attention into revenue.
Skincare brand: from “lots of clicks” to profitable cold traffic
A DTC skincare brand was buying traffic on Meta and TikTok. Click-through rates were solid, but purchases lagged and email was barely doing anything.
What We Did
- Rebuilt their UGC around real customer language and a clearer “before/after” hook
- Aligned the landing page headline and offer with the ad promise
- Launched core lifecycle flows (welcome, abandoned cart, post-purchase, winback)
Within the first 60 days, their cold campaigns hit sustainable ROAS and email started driving a meaningful chunk of monthly revenue – without increasing ad spend.
Local service business: booked-out calendar without burning out on content
A local home-services company relied on word of mouth and occasional boosted posts. Leads were inconsistent and the owner was tired of trying to “post more” on social.
What We Did
- Built simple, direct-response landing pages for their top 3 services
- Wrote straightforward lead-gen ads for Meta with strong, specific offers
- Set up an email follow-up sequence for new inquiries and old quotes
Result: a steadier stream of qualified leads each week and a near full calendar within a couple of months – without the owner living on social media.
“Our ads finally match what our customers actually care about.”
"Before Next Copywriting, our UGC looked cool but results were all over the place. They dug through our reviews, rebuilt our hooks and fixed the landing page copy. For the first time, we can clearly see which angles are working and why – and our best campaigns are actually profitable."
Mia R.
Founder of a DTC skincare brand
“I’m booked out weeks in advance and I’m not guessing anymore.”
"I run a small home-services business and marketing always felt like throwing money at random ads. Next Copywriting helped me tighten the offer, wrote the ads and emails, and set up a simple follow-up system. Now I know exactly how many leads are coming in and which ads are responsible."
James K.
Owner of BrightSide Home Services
“They turned my scattered launches into a repeatable system.”
"I used to rewrite my launch emails from scratch every time and panic about ads two weeks before cart open. Next Copywriting mapped the whole funnel – ads, landing pages, email sequences – and built tests into everything. Launches feel calmer now and revenue is more predictable."
Sara L.
Creator of an online fitness program
See Next Copywriting in Action
Watch a quick breakdown of how we turn cold traffic into customers. In this short video, we walk through a real funnel – from UGC ad to landing page to email.
Funnel Breakdown: From Ad to Sale
2:45 • Watch how we optimize for conversions
How we choose hooks and angles based on customer research
Where most funnels leak money (and how to spot it in your own analytics)
The simple testing framework we use to decide what to scale and what to kill
Frequently Asked Questions
Ready to make every click, view and open lead somewhere?
Let’s audit your funnel and show you where your next wins are hiding.
No long-term contract, no pressure. If you don’t find the audit valuable, you keep the insights and walkthrough.